You're too close to see it.
Owners run the day. A SWOT analysis steps back and lays the whole business out in front of you: what's working, what's holding it back, and what to do next.
GROFINEX · BUSINESS SWOT
Every business needs a SWOT analysis. Start yours today.
A SWOT analysis of your business across growth, operations, marketing, finances, team, and competition, with a score out of 100, your strengths, weaknesses, opportunities, and threats, and next steps chosen from your answers. Answer 11 questions; your Starter SWOT is ready the moment you finish. Create a free account to save it.
Start my SWOT analysisFree to start. You answer the questions; GROFINEX builds the analysis.
This is a general educational assessment based on the answers you gave. It is not a valuation, an appraisal, or legal, tax, or financial advice.
Prefer to talk it through? Call or text (973) 223-5931. Request a confidential callback below.
Why every business needs a SWOT analysis
Problems are cheaper to fix early.
A weakness you spot now, like new work that depends entirely on referrals, is easier to fix than one you discover in a slow month.
Every big decision starts here.
Hiring, raising prices, expanding, adding a manager, or selling someday: each goes better when you know your SWOT.
It's worth repeating.
Businesses change. Save your SWOT and run it again to see what moved.
Who it's for
Every business owner, in any market: trades and home services, professional services, healthcare practices, retail, food service, manufacturing, managed services, and e-commerce. Growing, holding steady, or thinking about what's next, your SWOT analysis shows where you stand.
How it works
1. Answer 11 questions.
Your industry, years in business, and revenue; how the team, operations, marketing, financial records, competition, and growth look today; and what you most want to improve.
2. See your SWOT analysis.
A score out of 100, a summary of your business, and your strengths, weaknesses, opportunities, and threats, written from your answers.
3. Act on it.
Three next steps on Starter. Plus and Pro add the comprehensive SWOT analysis and a 90-day action plan, month by month.
What you get
| Starter (free) | Plus and Pro (coming soon) | |
|---|---|---|
| Score out of 100 and business summary | Included | Included |
| Strengths, weaknesses, opportunities, threats | Two points in each quadrant | Comprehensive SWOT analysis: up to four points in every quadrant |
| Next steps | Three next steps | Three next steps plus a 90-day action plan |
| Exit-readiness (only if you say a sale is on your mind) | Exit-readiness summary | Summary plus exit-readiness flags |
| Saved SWOTs | 2 a month | Unlimited, with history and progress over time |
| Businesses | 1 | Up to 5 (Plus) · unlimited (Pro) |
| Print or save as PDF | With GROFINEX branding | Without branding on Pro |
Plus and Pro are coming soon. Join the waitlist on the pricing page; no card is charged. See pricing
Optional: thinking about a sale?
You don't have to be selling to use it; most owners aren't. If a sale is on your mind, say so in the last step and your SWOT adds an exit-readiness section. After your result, you'll see a link to a confidential sale conversation if you want it.
Know exactly where your business stands.
Your SWOT analysis, built from your answers, ready the moment you finish.
Start my SWOT analysisPrefer to talk it through? Call or text (973) 223-5931.